Visual Grammar (Design Briefs)

Publisher: Princeton Architectural Press
Number Of Pages: 95 Publication
Date: 2006-05-01
ISBN-10 / ASIN: 1568985819
Binding: Paperback
17.8x21.6 cm, 96 pages
200 2 -color color illustrations - 69 Mb

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Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can help speak and write about visual objects and their creative potential, and better understand the graphics. It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design. This book is dealing with every imaginable visual conceptfrom abstractions such as dimension, format, and volume; to concrete objects such as form, size, color, and saturation; to activities such as repetition, mirroring, movement, and displacement; to relations such as symmetry, balance, diffusion, direction, and variation.

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